Beverage & CPG specialists

We grow beverage brands through digital marketing.

Name: BFX Commerce
Rating: 5

BFX runs email, paid media, SEO, and web for brands navigating three-tier compliance and regulated channels. We know the platforms. We know the rules. Our only job is to grow your sales.

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Trusted by

Trusted by brands that take their marketing seriously.

Where We Drive Revenue

Direct to Consumer

Email flows, paid media, and web that convert browsers into buyers — without the DTC compliance guesswork.

Retail

Digital campaigns that create shelf demand and give your sales reps something to stand behind.

Tasting Room

Local SEO, social, and email that fill your floor with people already primed to buy.

20+

Brands Supported Since 2022

$2M+

Saved in Client Staffing Costs

$400K+

in Revenue Influenced

Who We Serve

Built for beverage brands doing it themselves.

You're the founder, the sales team, and the marketer.

You didn't open a winery to manage Google Ads. But no one else is logging in — and the campaigns don't run themselves.

Team discussion reflecting past agency and contractor experiences

You've tried an agency. They were great in the pitch.

By month three, you were chasing updates. The reporting was vague. The results never came.

Planning and compliance context for regulated beverage and CPG brands

Your industry has rules most agencies learn on your dime.

Three-tier compliance. DTC restrictions. Commerce7, CityHive, ad policies that flag alcohol before launch. We already know this.

Who We Serve

Built for beverage brands doing it themselves.

You're the founder, the sales team, and the marketer.

You didn't open a winery to manage Google Ads. But no one else is logging in — and the campaigns don't run themselves.

You've tried an agency. They were great in the pitch.

Your industry has rules most agencies learn on your dime.

What We Offer

We do what's hard, so you can do your best.

We offer services a la carte so you only pay for what you actually need. Most clients use a combination.

1 / 9

Email Marketing

Turn your list into revenue

Done-for-you email marketing for beverage and CPG brands. Campaigns, automations, segmentation, and reporting — fully managed.

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Paid Advertising

Acquire customers that stay

Paid media strategy, campaign buildout, and performance optimization for Google, Meta, and beyond — managed for ROI, not just reach.

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Web Development

Ship a site that sells

Design handoff or full custom build. We own it from kickoff through launch QA, with no dropped balls and no agencies to babysit.

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Web Management

A site that runs without you

Updates, vendors, catalog, promos, and performance. Fully managed on retainer so your site keeps working while you run the brand.

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Search Engine Optimization

Found when it matters

Organic search that compounds over time — technical health, content production, local presence, and authority building for beverage and CPG brands.

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Social Media Management

A presence that sells

We run your social channels so your brand stays consistent, relevant, and in front of the right people — without pulling you into the day-to-day.

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Brand Strategy

A brand that commands attention

We help CPG and beverage brands clarify their positioning so marketing works harder, decisions get easier, and customers know why they should choose you.

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eCommerce Consulting

Commerce built for growth

Platform selection, implementation oversight, and post-launch optimization for beverage and CPG brands navigating Commerce7, CityHive, Bottlecapps, and beyond.

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Retail Media

Turn shelf presence into sell-through

Sponsored search and display, manually bid, actively managed, and tracked to shelf velocity. Every dollar tied to product actually moving.

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Our Work

Results for brands like yours.

Beverage and CPG brands we run email, paid, and web for — with outcomes tied to revenue.

View all case studies

BrandEmailCreativePaid

Traditional marketing meets bold creative for a heritage Santa Cruz Mountains winery.

↗ 60 yrof winemaking heritage, modernized for DTC

↗ 4 channelsbrand, email, creative & paid — unified

David Bruce WinerySee results →

WebEmailKlaviyo

Napa Valley DTC — site ops and email revenue on one cadence.

↗ WineDirectDTC platform managed end-to-end

↗ Weeklysite updates tied to releases & promos

Crocker & StarrSee results →

EmailPaidBrand

Chicago craft spirits — turning casual fans into loyal buyers.

↗ +200%email list growth

↗ +130%return on ad spend

LetherbeeSee results →

EmailSocial

More pickup orders, more loyal locals — retail liquor done right.

↗ Emailand social integrated as one channel

↗ Localretail market presence built

Lion's LiquorSee results →

Testimonials

What Clients Say

“BFX Commerce possesses a deep competency in digital marketing specific to alcohol brands. They are able to quickly understand the nuances specific to my business and always formulate strategic plans that they execute with precision.”

“A structured and methodical approach paired with expertise in digital marketing. Their knowledge of alcohol ecommerce is unmatched.”

“BFX allowed us to enter the digital commerce world faster and more effectively than I imagined was possible. We were incredibly lucky to find Brian Feener and BFX Commerce.”

“BFX Commerce's ability to translate complex issues into easy-to-understand language, and willingness to go along on the journey made the experience seamless, educational, and a great value.”

“BFX Commerce gets our distillers on track. They run DTC and digital marketing with skill. Brian works hard and never quits, and advice is clear and steady.”

We grow beverage brands through digital marketing.