We Maintain It. You Don't Have To.
Content updates, product launches, promo rotations, platform changes — we handle the ongoing work so it doesn't pile up on your list.
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Services / Web Management
Your site should be working harder than you are.
Most beverage and CPG brand websites aren't broken. They're just quietly losing sales every day while the owner is busy running the actual business.
Platform fluency
We already know the platforms your site runs on.
We work inside Commerce7, Shopify, WineDirect, WordPress, and the other platforms beverage and CPG brands actually use — not the ones a generalist agency is comfortable with.
We know age-gate logic. We know how DTC checkout works inside Commerce7. We know what a wine club signup flow is supposed to do and what it looks like when it doesn't. We know the compliance constraints that shape what you can and can't say on a product page.
You won't spend the first call orienting us to your stack.
The platforms we work inside most — not a closed list.
Sound familiar
It's not broken. It's just not doing anything.
You built the site — or someone built it for you — and it was fine when it launched. It had the right pages. It looked decent. It worked.
That was three years ago.
Since then: a few product pages that never got updated. A promo that's been live since last November. A checkout flow nobody has tested since the platform pushed an update. A mobile experience you'd rather not think about.
Nobody broke it. Nobody had time to keep it current either.
And now it's your primary sales channel — because DTC matters more than it did in 2020 — and it's quietly underperforming every single day.
The problem isn't the site. It's that keeping a site healthy is a job nobody on your team actually has.
That's the job we do.
PHOTO PLACEHOLDER 01 — Close-up of someone looking at a website on a laptop with a slightly frustrated or distracted expression. Real, not staged. Not stock. Replace before launch.
The solved state
PHOTO PLACEHOLDER 02 — Clean, current-looking website on screen. Product pages live, promotions accurate, design tight. Could be a before/after scroll or just the "after" state. Not stock. Replace before launch.
Your site is current. Always.
Products are live when they launch, not a week later. Promotions go up when the campaign starts and come down when it ends. When something breaks — and something always eventually breaks — it gets fixed before it costs you a sale.
You're not logging in at 11pm to update a price. You're not finding out a product page 404'd because a customer emailed you. You're not carrying a half-finished to-do list of site tasks that haven't moved in six weeks.
Someone else owns this. And they know what they're doing.
How BFX works
How we work
Strategic operators, not strategic advisors. We don't hand you a roadmap and wish you luck. We build the road.
You Approve Before Anything Goes Live
Every update, every change, every new page comes to you before it publishes. That's the process — not an optional step.
Conversion Is Always the Standard
We're not just keeping the lights on. Every change we make is evaluated against one question: does this help the site convert better?
AI-Assisted, Every Step
AI tooling runs through our audits, our content reviews, and our optimization work. We move faster and catch more than a traditional team could — without adding headcount to yours.
What's Included
| What's included | StandardWe keep it current and healthy. | CustomWe own the site and make it perform. |
|---|---|---|
Sites that need consistent upkeep without a dedicated resource. | Brands with active DTC programs, frequent launches, or high-traffic seasons. | |
| Content updates and edits | Up to 8 hours/month | 15 or more hours/month |
| Product page management | Included | Included |
| Promotional content and banners | Included | Included |
| Platform and plugin updates | Included | Included |
| Bug fixes and break/fix support | Included | Priority response |
| Conversion rate review | Quarterly | Monthly |
| Analytics and performance reporting | Monthly snapshot | Weekly reporting |
| Strategy cadence | Monthly | Weekly |
$1,200 / mo | Quoted based on scope | |
Coming in from a build? Web Management is where most of our development clients land after launch. Same team. No handoff. | Let's Talk | Let's Talk |
You're not paying for a vendor. You're replacing a gap on your team.
What a web hire actually costs you
- Salary (web coordinator / digital manager)
- $60,000
- Perks & benefits
- $5,000
- Payroll taxes, FICA, insurance
- $5,000
- Tools & software
- $3,000
- Overhead
- $6,000
Total annual cost — $79,000
That's $6,583 per month.
One person. One skill set. No guarantee they know Commerce7, DTC checkout, or alcohol compliance requirements.
What BFX web management costs you
- Commerce7, Shopify, WineDirect — day one
- Conversion-focused updates, not just maintenance
- AI-assisted audits and optimization
- Break/fix support included
- Reporting tied to site performance, not activity counts
Starts at — $1,200 / month
No ramp time. No management overhead. No hoping they figure out your platform.
How it starts
Every web management engagement begins with a full site audit — what's current, what's broken, what's costing you conversions. Most clients find at least three things in the first two weeks that have been quietly losing sales.
Tell us what the site isn't doing.
We'll tell you what we'd fix first. One conversation. No audit fee. Just a straight look at where you are.
No commitment. No sales pressure.
Real questions. Straight answers.
PHOTO PLACEHOLDER 03 — Candid photo of Brian or team member. Mid-conversation — on a call, reviewing a screen, talking with a client. Not posed. Not a headshot. Not stock. Replace before launch.