Turn your email list into reliable revenue.

Because the model is different. Most agencies separate the people who sell the work from the people who do it. You get a senior pitch, then junior execution. At BFX, the same team that plans your program writes and sends it. Pricing is published — no surprises. And results are measured in revenue, not a deck full of impressions. If you've been burned before, we'd rather you ask us hard questions on the first call than find out three months in that we're not a fit.

Honest answer: 60–90 days before the data is meaningful. The first month is calibration — list audit, segmentation, foundational flows, establishing a sending cadence. Months two and three are where performance starts to stabilize and the numbers get real. If you need results in week one, email isn't the right lever right now — and we'll tell you that.

12 months. Email programs take time to calibrate — open rates, deliverability, automation performance — none of it stabilizes in 30 or 60 days. A shorter commitment means you'd be evaluating the program before it's had a fair chance to perform. We'd rather set the right expectation upfront than have a conversation at month three about whether it's "working."

Access to your email platform, your brand assets, and a regular 30-minute touchpoint. You review before anything goes live — that's built into the process. Beyond that, we don't need much. We're not going to fill your calendar with check-ins or ask you to brief every email from scratch. That's the point.

Not necessarily. Some clients keep an internal person for community management or content — and BFX handles the strategy, builds, and deployment. Some clients fold the function entirely over to us. We can structure either way. The first conversation is usually about figuring out where the gap is, not reorganizing your team before we know what's needed.

We use AI to speed up drafts, QA, and pattern-spotting across your performance data. Strategy, compliance-sensitive wording, send timing, and what goes to your list for approval stay with our team — not an autopilot. Nothing ships without you signing off where we've agreed you need to.

We work in regulated categories regularly — state rules, club language, allocation windows, and what you can say where. We align with your counsel when needed, keep lists and segmentation honest, and design sends so you're not guessing at what crosses a line. It's not a generic retail playbook.

We operate in the tools beverage brands actually use — Klaviyo, Mailchimp, Commerce7-integrated stacks, and others. If your platform is a fit for how you sell, we stay in it. We don't start with a migration pitch unless your setup is genuinely holding performance back.