One Team, Start to Finish
The same people who plan your email program write it, build it, and send it. No handoffs. No context lost between strategy and execution.
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Services / Email Marketing
Turn your email list into reliable revenue.
We take email marketing completely off your plate—and make it perform. Thoughtful strategy, clean execution, and steady improvement so your brand stays top of inbox (and top of mind).
Schedule a call →
Platform fluency
We already know how email runs in your world
We've worked inside Commerce7, Klaviyo, and CityHive. We know what wine club churn looks like in your send data. We know the difference between a list that's cold and a list that's dead. And we know how to talk to a DTC buyer in a state where you can ship — and stay quiet in one where you can't.
You won't spend the first three calls explaining your business to us.
A few of the stacks we work inside — not a closed list.
Sound familiar
The list didn't die. It went quiet.
You set up an email account. Sent a few campaigns around the holidays. Maybe got someone to help for a month or two.
Then life took over. The list went cold. You told yourself you'd get back to it.
That was a year ago.
Meanwhile your competitors are in your customers' inboxes every week — promoting, reminding, converting. And your list — the one channel you actually own — is sitting there doing nothing.
It's not that you don't know email matters. You do. You just don't have the time, the team, or the bandwidth to make it work the way it should.
That's exactly what we're here for.
PHOTO PLACEHOLDER 01 — Client product shot. Real bottle, label, or craft can. Slightly desaturated. Replace with actual client asset before launch.
The solved state
PHOTO PLACEHOLDER 02 — Dashboard or Klaviyo interface screenshot showing real email performance data. Warm-toned. Not staged, not stock. Replace with actual BFX work screenshot before launch.
Your emails go out on schedule. Written, designed, and deployed by a team that knows your category.
Your list is segmented. Your flows are running. Performance rolls up to the KPIs we agreed on — revenue when that's the job, reach and engagement when awareness is — not a vanity scoreboard.
You didn't brief anyone this week. You didn't chase a deadline. You didn't wonder whether it went out.
You found out it performed. After the fact. Because someone sent you the number.
That's what handled looks like.
How BFX Commerce works
How we work
Strategic operators, not strategic advisors. We don't hand you a roadmap and wish you luck. We build the road.
You Review Before Anything Goes Live
Every send, every design, every campaign comes to you first. That's not a courtesy — that's quality control built into the process.
AI-Assisted, Human-Directed
Every workflow runs through AI tooling — but the strategy, the judgment, and the final call are always ours. We use it to move faster and go deeper. Not to replace the thinking.
KPIs You Actually Care About
Some programs are judged on revenue. Others on awareness, list health, or launch momentum — and that's fine. We align reporting to the KPIs that define success for you, explain them in plain English, and skip the charts that only exist to look busy.
What's Included
| What's included | StandardWe run it correctly. | CustomWe own the channel and make it perform. |
|---|---|---|
Programs that need to start — or restart. | Brands where email is a primary revenue channel. | |
| Monthly email volume | 2 emails/month | 4 or more emails/month |
| Campaign planning and messaging | Included | Included |
| Copywriting, design, and deployment | Included | Included |
| Audience segmentation | Core segmentation | Advanced segmentation |
| Lifecycle automations | ✕ | Custom-built flows |
| Structured testing and optimization | ✕ | Ongoing A/B testing roadmap |
| Strategy cadence | Bi-weekly | Weekly |
| Revenue performance reporting | Monthly snapshot | Weekly reporting + attribution |
$1,500 / mo | Quoted based on scope | |
| Let's Talk | Let's Talk |
You're not deciding between agencies.
You're deciding whether to hire someone.
What a marketing hire actually costs you
- Salary
- $65,000
- Perks & benefits
- $5,000
- Payroll taxes, FICA, insurance
- $5,000
- Tools & software
- $4,000
- Overhead expenses
- $6,000
Total annual cost — $85,000
That's $7,083 per month.
One person. One skill set. Three to six months before they're fully up to speed. And if it doesn't work out, you start over.
What BFX email costs you
- Specialist team
- AI-assisted workflows
- KPI-aligned reporting
- Industry fluency, day one
- Dashboard & reporting cadence included
Starts at — $1,500 / month
No onboarding runway. No management overhead. No starting over.
It works. Here's proof.
$179,763
in attributed email revenue.
One winery. 73 campaigns. A welcome series and abandoned cart flow contributing $16K on top. The single best send — one allocation email to 12,500 recipients — drove $20,069 on its own.
Tell us where you're stuck.
We'll tell you exactly what we'd do first. One conversation. No pitch deck. Just an honest look at where your email program is and what it would take to make it work.
No commitment. No sales pressure.
Real Questions. Straight Answers.
PHOTO PLACEHOLDER 04 — Candid photo of Brian or team member. Mid-conversation — on a call, reviewing a screen, talking with a client. Not posed. Not a headshot. Not stock. Replace with actual photo before launch.