Spirits marketing has rules most agencies learn on your dime. We already know them.

Our sweet spot is $500K–$5M in revenue — brands big enough to see ROI from professional marketing but not so large they need a 10-person internal team. Small distilleries fit well if they have a clear growth goal and a reasonable budget to execute against it. We don't work with brands that aren't ready to invest; we do work with brands that are growing and need a partner who knows the category.

It depends on your revenue, state footprint, and what you're trying to do post-purchase. Mash Networks is built specifically for spirits DTC — compliance logic, loyalty, and analytics built in. CityHive is strong for retail-integrated storefronts. Shopify works when compliance needs are simpler and your product line is broader. We've implemented all three and can walk through the tradeoffs in a 30-minute call.

It is — but not insurmountably. Both platforms allow spirits advertising with the right setup: proper age-gating, compliant copy, verified account status in some cases, and landing pages that meet policy requirements. Most agencies get flagged because they treat spirits like any other product. We build campaigns specifically for the category. We know what passes review and what gets pulled.

Yes. DTC and retail don't have to compete — they serve different customers at different stages. We structure campaigns so the DTC program doesn't cannibalize distributor relationships, and retail media can support pull-through at the shelf. We'll map out how the two programs interact and set clear goals for each before we launch either.

Yes. Multi-SKU programs require audience segmentation — whiskey buyers aren't the same as gin buyers, and they shouldn't be marketed to the same way. We build catalog-aware email flows and ad campaigns that match the product to the audience instead of blasting everything to everyone. More SKUs means more surface area for testing; it's not more complex if it's organized correctly.

Tasting room is a local program: local SEO, local event campaigns, in-market paid media, and email follow-ups for visitors who didn't convert on-site. National brand marketing is a different audience with different creative and conversion goals. We build them separately, share data where it's useful, and don't let them eat each other's budget.

Retail media is advertising on the platforms where people buy — Instacart, Drizly adjacents, and retailer-specific digital networks. At smaller scale, it's most effective during launch windows and seasonal peaks when shelf velocity matters for distributor relationships. We run targeted placements with clear ROI goals so you're not paying for impressions that don't move product.