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Pick a time that works. We will walk through your channels, goals, and what revenue looks like if marketing actually runs.
Book a Demo →BFX runs email, paid media, SEO, and web for distilleries and spirits brands navigating tied-house laws, DTC compliance, and distributor relationships.
Spirits face stricter advertising platform restrictions than almost any other consumer category. Meta and Google both have specific rules around depiction of consumption, age-gating, and promotional claims. Most agencies discover those rules after their client's account gets flagged — which means a dead campaign during the window you needed it most.
Three-tier compliance shapes every promotion a spirits brand can run. You can't always coupon the way you'd like, run the promotions you want, or ship direct to consumers in most states. Your marketing agency has to understand those constraints before they propose a strategy — not after you've already approved a campaign that won't survive policy review.
The platform landscape adds another decision point: Mash Networks, CityHive, Bottlecapps, and Shopify all serve different spirits DTC use cases with different compliance logic, retention tools, and reporting capabilities. Platform selection is a real strategic decision that affects your marketing options for years. Most distilleries also operate tasting rooms, which adds local SEO, event-driven marketing, and a separate attribution model to the mix.
Compliance-aware campaigns for distillery brands: tasting room follow-up, allocation announcements, new-market launch sequences, and club programs. Built on Klaviyo, integrated with your DTC platform.
Learn more →Spirits-compliant Google and Meta campaigns — age-gated, policy-approved, and built around DTC orders, tasting room reservations, and retail awareness. We know the policy details that most agencies discover after a shutdown.
Learn more →Search visibility for distillery brands targeting local tasting room traffic, brand search, and category discovery. We build content and technical SEO that drives consistent organic traffic instead of one-off seasonal spikes.
Learn more →Platform selection, implementation, and optimization for spirits DTC: Mash Networks, CityHive, Shopify. We've implemented all three and can walk through the tradeoffs before you commit to one.
Learn more →Positioning for challenger spirits brands in a crowded category. Most distilleries underinvest in brand clarity — which means their marketing spend doesn't compound the way it should. We build the foundation that makes every other channel work harder.
Learn more →Advertising on Instacart and retailer digital platforms to drive shelf velocity during key windows. Retail media works best when it's coordinated with brand advertising — we build both sides of that equation.
Learn more →We've selected, configured, and optimized DTC platforms for spirits brands on Mash Networks, CityHive, and Shopify. Platform choice is a real strategic decision that affects compliance, retention, and long-term scalability. We help you make that call before you're six months into the wrong one.
Meta and Google have specific policy requirements for spirits: age-gating, compliant copy, verified accounts, and policy-approved landing pages. Most agencies learn those rules after getting flagged. We build campaigns that pass review, stay live, and drive revenue — from the first ad to the tenth month.
Most distilleries operate in a three-tier environment with at least some retail distribution. Your digital program has to account for that — avoiding channel conflict, supporting distributor relationships, and using DTC as a complement to retail. Brian's background at Total Wine and Spirit Hub makes that thinking native to how we work.

BFX Commerce possesses a deep competency in digital marketing specific to alcohol brands and their skillset and work ethic fit very well to help in areas where I myself have little expertise. They are able to quickly understand nuances specific to my business and always formulate strategic plans that they execute with precision.

Brenton Engel
Founder · Letherbee
We work with beverage brands at an inflection point — when growth demands more structure.
Our sweet spot is $500K–$5M in revenue — brands big enough to see ROI from professional marketing but not so large they need a 10-person internal team. Small distilleries fit well if they have a clear growth goal and a reasonable budget to execute against it. We don't work with brands that aren't ready to invest; we do work with brands that are growing and need a partner who knows the category.
Pick a time that works. We'll walk through your channels, goals, and what revenue looks like if marketing actually runs.
Book a Demo →Prefer to write us first? Use the contact form.