What if we want to keep doing some of it ourselves?

That works. Some clients want BFX to handle a few platforms while they stay active on others. Some want us to build the calendar and handle posting but stay hands-on with community engagement. We can structure around what you want to own. The only thing we'd ask is that we have clear lane agreements — what we post, what you post, and how approvals work — so the feed stays consistent.

How do you match our brand voice if you don't know us?

The first two weeks are a brand voice audit — we read everything you've published, listen to how you talk about your product, and ask the questions that surface the things you'd never think to tell us. By the time the first content calendar comes back to you, it should sound like you wrote it. If it doesn't, you tell us and we fix it. That feedback loop is built into every approval cycle.

Social Media

Off your plate. Still on brand.

You know social media matters. You just don't have the time, the team, or the energy to do it consistently. That's the whole problem — and it's a solvable one.

Book a Demo →

What you get back

Organic and paid social on cadence — with alcohol compliance built into content from the first post.

Lion's Liquor retail — social driving local pickup and repeat visits

Posts ship on schedule

Static, reels, and stories planned and published on cadence — not in bursts when someone finally has a free hour.

Product photography ready for social and paid creative

Compliance handled before publish

Age-gating, offer language, and platform policies checked before content goes live — so accounts stay in good standing.

Craft beer lifestyle photography — social content built for the category

Social tied to what email and paid push

Promos, launches, and seasonal campaigns aligned across channels — one message, not three disconnected feeds.

BFX Commerce possesses a deep competency in digital marketing specific to alcohol brands. They are able to quickly understand the nuances specific to my business and always formulate strategic plans that they execute with precision.

Brenton Engel

Founder, Letherbee

Built for beverage

Social that stays on brand and active is not a pitch — it is what happens when your partner already understands your category, your channels, and your rules.

Category expertise
Alcohol policies on Meta, age-gating, DTC offer language, and the difference between organic and boosted compliance — we have managed social for this category before you explain it.
Platform expertise
Instagram, Facebook, TikTok, LinkedIn, and YouTube — with formats, algorithms, and posting cadences that actually fit beverage and CPG brands.
Compliance expertise
We know what performs and what looks like performance but does not move anything — and we build content that stays on the right side of platform and category rules.

We also know that what worked on Instagram in 2019 does not work now — and we are not running a 2019 playbook.

Platforms & tools

We manage the social surfaces you depend on — with alcohol compliance built into organic and paid content from the start.

Channels we manage

Core surfaces for beverage — not a closed list.

Instagram
Facebook
TikTok
LinkedIn
YouTube
Untappd

How we deliver

Social stops working when strategy, content, community, and reporting are treated as separate tasks. We run the whole channel so nothing falls between the cracks.

We run your social channel like it belongs to your business calendar — so content is ready for launches, seasons, and promotions.

Content gap analysis and campaign planning
On-brand voice, design, and message direction
Scheduling so you do not have to log in
Promos and launches covered before they go live

The team planning what goes out is the same team writing, designing, and posting — built for beverage compliance from the start.

Carousels, campaign sequences, and hooks
Reels and short-form video editing
Custom graphics and captions in your voice
Platform-native formatting and scheduling

Comments and DMs get answered fast, and your brand shows up the same way every time — without you monitoring the inbox.

Comments and DM responses on your cadence
Proactive engagement where it matters
Inbox management that does not fall through the cracks
Alcohol compliance built into organic and boosted content

AI-assisted workflows help us move faster — then we optimize based on real performance patterns, not vanity metrics.

Monthly reports tied to revenue metrics when tracking allows
Performance pattern tracking across posts
Competitor-aware reporting at Tier 2 and above
Continuous adjustments based on what is actually working

Strategy tied to the business

We run your social channel like it belongs to your business calendar — so content is ready for launches, seasons, and promotions.

Content gap analysis and campaign planning
On-brand voice, design, and message direction
Scheduling so you do not have to log in
Promos and launches covered before they go live

Pricing

Swipe the card to compare

$1,500 / mo

Book a Demo

Platforms managed
2 platforms
Post volume
3 posts/week
Copywriting and caption
Visual direction and asset formatting
Short-form video direction
2 concepts/month
Content calendar
Monthly, shared for approval
Community management
Not included
Hashtag and SEO optimization
Boosted post management
Not included
Alcohol compliance review
Strategy cadence
Monthly
Reporting
Monthly reach + engagement snapshot
CommitmentNote
12 months

Brands that have gone quiet and need a consistent, on-brand presence rebuilt.

Quoted based on scope

Book a Demo

Platforms managed
3 or more platforms
Post volume
5 or more posts/week
Copywriting and caption
Visual direction and asset formatting
Short-form video direction
4 or more concepts/month
Content calendar
Rolling, updated weekly
Community management
Included (comments + DMs)
Hashtag and SEO optimization
Boosted post management
Budget management included
Alcohol compliance review
Strategy cadence
Weekly
Reporting
Monthly + audience growth tracking
CommitmentNote
12 months

Brands using social as an active acquisition and retention channel.

Social media reporting includes reach and engagement because those are the right signals for this channel. We track them in the context of what they're feeding — your email list, your DTC traffic, your tasting room pipeline — not as the final scoreboard.

FAQs

Directly? Rarely. Social media's job for a brand your size is to maintain presence with buyers who are already considering you — to make sure you look like a real, active brand when someone looks you up. The brands that see direct social-to-purchase attribution are usually spending significantly on paid social, not relying on organic. What organic social does well is keep you credible, feed your email list over time, and make sure you're not invisible when a buyer is ready to decide.

Yes. We work with what you have and build a system for getting more. We direct short-form video concepts you can shoot on your phone. We write captions that don't need a full production behind them to land. And we'll tell you exactly what to shoot — product on a table, a 30-second walk through the taproom, a label close-up — without needing a photographer on site. Most brands have more usable content than they think. We just help them see it.

Depends on the brand and the bandwidth for video. TikTok drives discovery in a way Instagram no longer does organically — but it requires consistent short-form video, which requires someone willing to shoot it. If you can commit to shooting 2–4 pieces of raw footage per month on your phone, we can turn that into a TikTok presence worth having. If video isn't realistic right now, Instagram and Facebook are the better starting point and we'll be honest with you about that tradeoff.