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Ready for the next step?
Book a demo.
Pick a time that works. We will walk through your channels, goals, and what revenue looks like if marketing actually runs.
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Ready for the next step?
Pick a time that works. We will walk through your channels, goals, and what revenue looks like if marketing actually runs.
A specialist marketing and commerce team built for beverage and CPG brands that need execution without layers.
Since 2022, we've helped 20+ beverage and CPG companies improve their marketing, save time, and prevent additional headcount.
Alcohol, shipping restrictions, fulfillment complexity, and SKU depth.
We care about margin, CAC, contribution profit, and repeat purchase rate.
We believe repeatable, measurable process is the ideal way to operate.
From small fixes to infrastructure, we grow as your business grows.
Founder, Chief Digital Strategist
Brian Feener has spent twenty years in digital commerce, building the teams, systems, and channels that generate revenue.
He founded BFX Commerce around a gap he kept running into: brands too big to operate small and too small to staff like they're big. They have the revenue targets but don't have the people to hit them. BFX Commerce supplies the strategy, the tactics, and the manpower to close that distance.
His background covers regulated markets, three-tier distribution, omnichannel operations, paid media, lifecycle marketing, and platform migrations.
Previously at Bluemercury and Total Wine & More. M.B.A., Louisiana State University. B.A., The George Washington University. Based in Chicago.
No account managers. No hand-offs. A tight group of specialists you work with directly — from design and copy to email and creative.
Email Design
Welcome flows, abandoned cart, state-compliant paid, and checkout on Commerce7 or CityHive — built to convert traffic you already have.
Campaigns that drive shelf velocity and new customer exposure.
Strategies and tactics that fill the room with buyers, not browsers.
Category-specific strategy and execution
Transparent reporting and communication
Flexibility to scale up or down as needed
A dedicated team that understands your business
Commerce-first tactics that drive revenue
Ongoing optimization and support
We manage the platforms, the vendors, and the integrations — so you don't have to.
