Marketing Lift for a Chicago-based Spirits Brand
BFX Commerce partnered with Letherbee to amplify their brand through email marketing, paid media, and strategic positioning. Our goal was to turn casual fans into loyal advocates while preserving the craft distillery’s authentic voice.
The Brand — Craft Distillery in Chicago, IL Letherbee's hands-on approach to producing their gins and botanical spirits didn't extend into their marketing. With 15 years under their belt, they needed new energy and perspective on how to position and grow their brand. That's when we came in.
The Challenge
In a spirits market flooded with noise, Letherbee dared to go deeper. They needed to connect more meaningfully with their audience and turn casual fans into loyal advocates—without losing the authenticity that made them who they are.
BFX Commerce possesses a deep competency in digital marketing specific to alcohol brands and their skillset and work ethic fit very well to help in areas where I myself have little expertise. They are able to quickly understand nuances specific to my business and always formulate strategic plans that they execute with precision.
Brenton Engel
Founder, Letherbee
Client Goals
Audience Growth — Expand the email list and paid reach with compliant, spirits-specific messaging that still sounds like Letherbee.
Revenue from Owned Channels — Turn email and retargeting into predictable revenue — not one-off blasts when someone remembered to send a campaign.
Brand Consistency — Align paid, email, and site copy so the craft story showed up the same way everywhere a buyer encountered the brand.
Founder Bandwidth — Free the founder from day-to-day marketing execution so he could stay on production and wholesale relationships.
Key Services Provided
Campaign cadence, segmentation, and creative built for regulated beverage brands — with reporting tied to revenue.
Positioning, messaging, and visual direction so every channel tells the same story about the brand.
Structured paid search and social programs with conversion tracking, creative testing, and weekly optimization.
Search visibility and content structure that helps buyers find the brand when they are ready to purchase.
Email, paid, and brand work ran on one cadence — shared reporting, shared creative direction, and direct access to the people executing each channel.
Project Solutions
With BFX Commerce's support across email marketing, paid media, and customer persona development, Letherbee evolved from a boutique distillery into a brand with a story, not just a bottle. By weaving authenticity into every touchpoint, they transformed their audience and raised the bar for what independent spirits can mean today.
Outcomes & Impact
+200%
Email list growth
+50%
Email engagement rate
+130%
Return on ad spend
12+ mo
Ongoing partnership