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Work / Letherbee
Marketing Lift for a Chicago-based Spirits Brand
BFX Commerce partnered with Letherbee to amplify their brand through email marketing, paid media, and strategic positioning. Our goal was to turn casual fans into loyal advocates while preserving the craft distillery’s authentic voice.
Our Partners
Apps & integrations on this project.
BFX Commerce possesses a deep competency in digital marketing specific to alcohol brands and their skillset and work ethic fit very well to help in areas where I myself have little expertise. They are able to quickly understand nuances specific to my business and always formulate strategic plans that they execute with precision.
Brenton Engel
Founder at Letherbee
Overview
The Brand — Craft Distillery in Chicago, IL Letherbee's hands-on approach to producing their gins and botanical spirits didn't extend into their marketing. With 15 years under their belt, they needed new energy and perspective on how to position and grow their brand. That's when we came in. Challenge — Staying in Touch with Consumers In a spirits market flooded with noise, Letherbee dared to go deeper. They needed to connect more meaningfully with their audience and turn casual fans into loyal advocates—without losing the authenticity that made them who they are. Solution — Multi-channel Marketing With BFX Commerce's support across email marketing, paid media, and customer persona development, Letherbee evolved from a boutique distillery into a brand with a story, not just a bottle. By weaving authenticity into every touchpoint, they transformed their audience and raised the bar for what independent spirits can mean today.
Services We Provided
Project Highlights
Expanding reach and sales
200% increase in email list growth, +50% email engagement rate, and +130% return on ad spend.
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