BFX Commerce ("we," "us," or "our") is a marketing agency based in the United States. This Privacy Policy describes how we collect, use, and protect personal information when you visit our website or communicate with us. By using our site or providing information to us, you agree to this policy.
Information We Collect
Information you provide. When you submit our contact form, complete our Digital Audit tool, apply to work with us after an audit, or reach out by email, we collect information you choose to provide — such as your name, email address, company or brand name, website URL, phone number, and message content. For the Digital Audit, we also collect your questionnaire answers, audit scores, and automated site scan results. If you provide optional fields such as annual revenue target or service interest, we collect that as well.
Automatically collected information. When you visit our website, we may collect technical data such as your IP address, browser type, pages visited, and referring URL. This helps us understand how visitors use our site and improve its performance.
How We Use Your Information
We use the information you provide to respond to inquiries, deliver audit results, schedule calls, send confirmation and follow-up communications, and manage our client relationships. We may store your information in our systems and process it using third-party tools that help us operate our business (see Third-Party Services below).
By submitting information through our website — including contact forms, the Digital Audit, and related application forms — you acknowledge that we may use your contact details and submission data for marketing purposes, such as sending information about our services, sharing relevant insights, and following up on your inquiry. You can opt out of marketing emails at any time by contacting us or using the unsubscribe link in any marketing message. We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
Third-Party Services
We use the following third-party services to operate our business:
- Resend — to send and deliver email (e.g., form notifications, confirmations). See Resend's Privacy Policy.
- Pipedrive — to store contact and lead information and manage sales conversations. See Pipedrive's Privacy Policy.
These providers process data on our behalf under agreements that require them to protect your information. We encourage you to review their privacy policies for more detail.
Cookies and Similar Technologies
Our site may use cookies and similar technologies for essential functionality, analytics, and to improve your experience. You can adjust your browser settings to block or limit cookies, though some features may not work as intended.
Data Retention
We retain contact and inquiry information for as long as necessary to respond to your request, manage our relationship, deliver audit results, and comply with legal obligations. Digital Audit submissions — including questionnaire answers and site scan data — are retained so we can follow up, improve the tool, and reference your results if you become a client. If you become a client, we retain relevant data for the duration of our engagement and for a reasonable period afterward.
Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. This includes secure transmission (HTTPS) and careful handling of data by our team and service providers.
Your Rights
Depending on your location, you may have the right to access, correct, or delete your personal information, or to opt out of certain uses. If you would like to exercise these rights, please contact us via our contact page. We will respond within a reasonable timeframe.
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information.
Children's Privacy
Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy, or wish to request access to or deletion of your data, please contact us through our contact page.
