Wine DTC is one of the most complex channels in CPG. We have been building it for years.

Yes. Most of our wine clients are in the $500K–$5M revenue range — small enough that marketing is still owner-led, large enough that a real program makes a measurable difference. We've worked with single-vineyard producers running 2,000 cases a year and regional brands with active club programs and multi-state DTC shipping. The structure of the engagement scales; the approach doesn't change.

Yes. We run active programs on Commerce7 and WineDirect for wine brands. That includes club tier management, allocation configuration, catalog updates, promotion setup, and ongoing technical support. If you've struggled with getting your platform to actually execute your marketing — that's a specific problem we fix regularly.

Club and DTC are related but not the same program. Club growth requires onboarding flows, renewal sequencing, allocation announcement cadences, and benefits messaging that DTC campaigns don't cover. We build those systems separately and tie them to the same reporting dashboard so you can see what's driving which metric.

We don't provide legal advice, but we know the landscape. DTC wine shipping is legal in some states and restricted or banned in others — and the rules change. We factor compliance into every campaign: we won't run promotions that invite orders from states where you can't ship, and we flag compliance-relevant decisions when they come up. For formal compliance questions, we work alongside your legal counsel.

Yes. Wine advertising on Google requires age-gating, specific ad copy standards, and landing page compliance. Most agencies get flagged because they don't know the policy details. We've been running compliant wine campaigns for years — we know what Google approves, what it doesn't, and how to structure campaigns that stay live and drive revenue.

No. Newsletters are one small piece. A real wine email program includes post-purchase flows, club enrollment sequences, allocation drop announcements, tasting room visit follow-ups, and re-engagement campaigns for cold subscribers. Each one is triggered by behavior and timed to match the winery's calendar — not sent on a schedule because it's Tuesday.

They need separate attribution and separate content strategies — but they should share data. Tasting room visitors who don't convert to club or DTC on-site are warm leads for email and paid retargeting. Online buyers who've never visited are candidates for tasting room event campaigns. We build the connection between those two audiences so neither side operates in a silo.