Shopper Marketing

You stay listed. We handle the lift.

Getting into the door is hard. Keeping velocity high enough to stay in the door is harder. We plan and run shopper programs that move product off the shelf without turning your week into project management.

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What you get back

Sell-through. Not just activity.

Sampling, trade spend, and retailer programs planned and executed — with scan data informing what actually moved cases.

Local retail shelf — shopper programs driving sell-through in key doors

Programs tied to sell-through lift

Sampling, rebates, and in-store activation scoped to the doors and weeks that move incremental cases — not generic national blasts.

Craft beer retail context — shopper marketing for beverage categories

Retailer-specific execution handled

Account requirements, creative specs, and proof-of-performance collected — without your team chasing store managers.

National distribution context — trade spend aligned to velocity goals

Planning informed by scan data

Trade calendars and program timing built around what the data says moved — not what looked good in the deck.

A structured and methodical approach paired with expertise in digital marketing. Their knowledge of alcohol ecommerce is unmatched.

Nick Hurst

CEO, Coasters

Built for beverage

We already speak retailer. You will not have to translate.

Shopper marketing that moves cases connects retail programs, creative, media, and reporting — not four separate workstreams with nobody owning the outcome.

Retailer expertise
Sampling compliance, retailer-specific execution requirements, and trade spend documentation — we have worked through what takes a first-timer three weeks to navigate.
Data expertise
Circana and NielsenIQ data read in context — not just for confirmation. We know the difference between a number that looks good and one that signals a real reorder.
Program expertise
Shopper programs tied to sell-through, retail media, and the trade calendar — so digital and shelf work together instead of competing for attention.

You will not spend the first calls explaining what sell-through means.

Platforms & tools

The data and retail environments we work inside

Shopper programs built against the retailers and data sources your business already depends on.

Data & retail sources

Core environments — not a closed list.

Circana
NielsenIQ
Instacart
Walmart
Target
Kroger

How we deliver

Four jobs off your plate.

Shopper marketing breaks down when retail programs, digital touchpoints, and sell-through reporting are run by different people. We connect the work to cases moved.

Shopper programs planned and executed against your trade calendar — not last-minute assets thrown together before a buyer meeting.

Program planning tied to retail and seasonal calendars
Asset coordination for in-store and digital touchpoints
Promotion support aligned to distributor and retailer asks
Launch sequencing so digital and shelf work together

Copy and creative built for the shelf, the cart, and the ad account — without you briefing from scratch every cycle.

Retailer-specific creative and copy adaptation
Landing pages and promo pages tied to programs
Digital shelf content where platforms require it
Consistent brand voice across shopper touchpoints

Retail media and shopper media managed with the same velocity standard — spend tied to product actually moving.

Retail media coordination with program timing
Budget pacing across retailers and SKUs
Testing and optimization on active shopper campaigns
Integration with broader paid and email when needed

Reporting tied to velocity, ROAS, and program outcomes — so you can answer distributor questions with numbers.

Program performance tied to sell-through signals
Monthly reporting in plain English for stakeholders
Recommendations on what to scale or cut next quarter
Direct access to the team running the work

Retail program execution

Shopper programs planned and executed against your trade calendar — not last-minute assets thrown together before a buyer meeting.

Program planning tied to retail and seasonal calendars
Asset coordination for in-store and digital touchpoints
Promotion support aligned to distributor and retailer asks
Launch sequencing so digital and shelf work together

Pricing

What's Included

Standard

$3,000/month base retainer

Built to raise velocity in priority doors without adding headcount.

Best for: Brands with active retail placement that need consistent sell-through programs run for them.

Custom

Quoted based on scope

Built for multi-retailer activations, larger footprints, and always-on execution.

Best for: Teams managing broad retail expansion, national campaigns, or complex trade calendars.

Program strategy and planning

Standard: Monthly program calendar and activation plan
Custom: Multi-market planning with rolling quarterly roadmaps

Sampling program management

Standard: Planning and management for priority sampling windows
Custom: Open-ended field sampling support across retailer programs

Rebate and promotional offer development

Standard: Offer strategy and setup for focused campaign cycles
Custom: Open-ended offer architecture tied to trade spend plans

Retailer coordination and compliance

Standard: Retailer communication and requirement tracking for active programs
Custom: Cross-retailer coordination with compliance workflows at scale

POS and in-store materials

Standard: Briefing and production management for core POS needs
Custom: Open-ended POS development for retailer and region-specific needs

Influencer and creator retail activations

Standard: Retail-moment creator activations for key launches
Custom: Open-ended creator programs tied to year-round retail moments

Shopper insights and scan data reporting

Standard: Monthly scan readouts with clear shopper takeaways
Custom: Always-on insight tracking across channels and retailers

Post-program reporting tied to velocity

Standard: Program reports tied to sell-through, cases moved, and revenue impact
Custom: Executive reporting with open-ended program performance analysis

Capability	Standard	Custom
	$3,000/month base retainer Built to raise velocity in priority doors without adding headcount. Best for: Brands with active retail placement that need consistent sell-through programs run for them.	Quoted based on scope Built for multi-retailer activations, larger footprints, and always-on execution. Best for: Teams managing broad retail expansion, national campaigns, or complex trade calendars.
Program strategy and planning	Monthly program calendar and activation plan	Multi-market planning with rolling quarterly roadmaps
Sampling program management	Planning and management for priority sampling windows	Open-ended field sampling support across retailer programs
Rebate and promotional offer development	Offer strategy and setup for focused campaign cycles	Open-ended offer architecture tied to trade spend plans
Retailer coordination and compliance	Retailer communication and requirement tracking for active programs	Cross-retailer coordination with compliance workflows at scale
POS and in-store materials	Briefing and production management for core POS needs	Open-ended POS development for retailer and region-specific needs
Influencer and creator retail activations	Retail-moment creator activations for key launches	Open-ended creator programs tied to year-round retail moments
Shopper insights and scan data reporting	Monthly scan readouts with clear shopper takeaways	Always-on insight tracking across channels and retailers
Post-program reporting tied to velocity	Program reports tied to sell-through, cases moved, and revenue impact	Executive reporting with open-ended program performance analysis

FAQs

Objection FAQ

That usually happens when strategy and execution are split between teams. Ours are not. The same operators plan and run the program, you review before launch, and we measure outcomes in velocity and sell-through, not activity metrics.

Not every program should be big. A smart activation for a $2M brand looks different from one for a $20M brand. We start with the shortest path to measurable sell-through at your current scale, then expand when the data says to.

Most shopper programs need 6-12 weeks from planning through post-program readout. Early movement can show up faster in velocity trends, but clean results depend on retailer timing, inventory position, and how quickly the program gets in front of shoppers.

We need your priority SKUs, priority retailers, trade calendar, and access to the right internal and retail contacts. We also need quick approvals so programs move on time. That's it. We handle the execution layer.

What's Included

Standard

$3,000/month base retainer

Built to raise velocity in priority doors without adding headcount.

Best for: Brands with active retail placement that need consistent sell-through programs run for them.

Custom

Quoted based on scope

Built for multi-retailer activations, larger footprints, and always-on execution.

Best for: Teams managing broad retail expansion, national campaigns, or complex trade calendars.

Program strategy and planning

Standard: Monthly program calendar and activation plan
Custom: Multi-market planning with rolling quarterly roadmaps

Sampling program management

Standard: Planning and management for priority sampling windows
Custom: Open-ended field sampling support across retailer programs

Rebate and promotional offer development

Standard: Offer strategy and setup for focused campaign cycles
Custom: Open-ended offer architecture tied to trade spend plans

Retailer coordination and compliance

Standard: Retailer communication and requirement tracking for active programs
Custom: Cross-retailer coordination with compliance workflows at scale

POS and in-store materials

Standard: Briefing and production management for core POS needs
Custom: Open-ended POS development for retailer and region-specific needs

Influencer and creator retail activations

Standard: Retail-moment creator activations for key launches
Custom: Open-ended creator programs tied to year-round retail moments

Shopper insights and scan data reporting

Standard: Monthly scan readouts with clear shopper takeaways
Custom: Always-on insight tracking across channels and retailers

Post-program reporting tied to velocity

Standard: Program reports tied to sell-through, cases moved, and revenue impact
Custom: Executive reporting with open-ended program performance analysis

Capability	Standard	Custom
	$3,000/month base retainer Built to raise velocity in priority doors without adding headcount. Best for: Brands with active retail placement that need consistent sell-through programs run for them.	Quoted based on scope Built for multi-retailer activations, larger footprints, and always-on execution. Best for: Teams managing broad retail expansion, national campaigns, or complex trade calendars.
Program strategy and planning	Monthly program calendar and activation plan	Multi-market planning with rolling quarterly roadmaps
Sampling program management	Planning and management for priority sampling windows	Open-ended field sampling support across retailer programs
Rebate and promotional offer development	Offer strategy and setup for focused campaign cycles	Open-ended offer architecture tied to trade spend plans
Retailer coordination and compliance	Retailer communication and requirement tracking for active programs	Cross-retailer coordination with compliance workflows at scale
POS and in-store materials	Briefing and production management for core POS needs	Open-ended POS development for retailer and region-specific needs
Influencer and creator retail activations	Retail-moment creator activations for key launches	Open-ended creator programs tied to year-round retail moments
Shopper insights and scan data reporting	Monthly scan readouts with clear shopper takeaways	Always-on insight tracking across channels and retailers
Post-program reporting tied to velocity	Program reports tied to sell-through, cases moved, and revenue impact	Executive reporting with open-ended program performance analysis

Objection FAQ

You stay listed. We handle the lift.

Programs tied to sell-through lift

Retailer-specific execution handled

Planning informed by scan data

Retailer expertise

Data expertise

Program expertise

Four jobs off your plate.

Retail program execution

Sell-through,not activity.

What's Included

Program strategy and planning

Sampling program management

Rebate and promotional offer development

Retailer coordination and compliance

POS and in-store materials

Influencer and creator retail activations

Shopper insights and scan data reporting

Post-program reporting tied to velocity

Objection FAQ

Book a demo.

You stay listed. We handle the lift.

Programs tied to sell-through lift

Retailer-specific execution handled

Planning informed by scan data

Retailer expertise

Data expertise

Program expertise

Four jobs off your plate.

Retail program execution

Sell-through,not activity.

What's Included

Program strategy and planning

Sampling program management

Rebate and promotional offer development

Retailer coordination and compliance

POS and in-store materials

Influencer and creator retail activations

Shopper insights and scan data reporting

Post-program reporting tied to velocity

Objection FAQ