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Services / eCommerce Platform Consulting
Stop platform delays. Start earning revenue at launch.
We help beverage and CPG brands select, launch, and run eCommerce platforms that actually drive revenue — without the six-month vendor nightmare or the expensive mistakes most brands make on the first try.
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What a good launch feels like
Imagine your platform going live on schedule. Your products are synced, your shipping rules are right, your promotions work, and your email flows are firing from day one. You didn't have to chase the vendor. You didn't have to figure out which features you needed. Someone who's done this before stood between you and all the ways it could have gone wrong. That's what a good implementation looks like. Most brands never get there.
Retail and Operations Launch Expertise
Ensuring your ecommerce drives revenue from day 1
You signed with a platform. The sales rep was great. Then onboarding started and you were suddenly managing timelines, chasing integration updates, and figuring out ShipCompliant on your own. Your POS doesn't sync the way they said it would. The promo logic is broken. The vendor says it's your data. Your team is doing triple duty and the launch date keeps moving. Sound familiar? It should. This is how most beverage eCommerce implementations go — because the vendor's job is to get you live, not to get you profitable. Nobody's managing the gap between "platform works" and "platform drives revenue." That's the gap BFX closes.
Strategic operators
Strategic operators, not strategic advisors. We don't hand you a roadmap and wish you luck. We build the road.
Vendor intelligence
We've worked with Commerce7, CityHive, Bottlecapps, Mash Networks, and Bottle Nexus. We know how these vendors operate, where they cut corners, and what you need to push for before you sign anything.
Client-side project lead
When we're inside an implementation, we're your client-side project lead — managing timelines, enforcing scope, running QA, and handling escalations so you don't have to.
Thinking and doing together
The thinking and the doing aren't separated. The same team that advises on platform selection is the team that shows up for the weekly vendor call and signs off on go-live.
AI-assisted workflows
Our AI-assisted workflows run through every phase — from requirement mapping to post-launch monitoring — so we move faster and catch more than a traditional consulting engagement would.
Quality control
You review everything before it goes live. That's not a handoff. That's quality control.
How We Work
How We Work
We run three connected phases. Most clients come to us at Phase 1 and stay through Phase 3. Some come mid-implementation when things have already gone sideways. Either way, we pick up where you are.
Pre-Selection Advisory
Don't sign the wrong contract.
Before you commit to a platform, vendor, or term length, we define exactly what your business needs — operationally and commercially — and map that against what each vendor actually delivers.
What you get:
- •Requirements definition (business + operational) so you know what to ask for
- •Vendor comparison across platforms relevant to your business type and revenue tier
- •Contract and commercial review — pricing tiers, transaction fees, add-ons, and term length
- •Risk assessment covering compliance, fulfillment, integrations, and shipping
- •A Platform Recommendation Memo with a clear recommendation and the reasoning behind it
- •A high-level Implementation Roadmap before you’ve signed anything
You avoid:
- •Overpaying
- •Signing the wrong term
- •Buying features you won’t use
Pre-selection advisory is scoped per engagement. Contact us to discuss.
Best for: Brands evaluating a first DTC platform or considering a platform switch.
Implementation Oversight
Someone in your corner while the vendor builds.
We serve as your client-side project lead from kickoff to go-live. We manage the vendor relationship, enforce scope, run QA, and make sure the platform is configured to drive revenue — not just to technically function.
What you get:
- •Vendor coordination across your full technology stack (platform, POS, 3PL, email, analytics)
- •Timeline and scope management — we escalate when vendors slip
- •Compliance and shipping rule validation (state-by-state, age gate, ShipCompliant)
- •Integration testing: POS sync, inventory, email, paid media tracking
- •Full QA sweep before launch
- •Go-live governance and launch sign-off
- •Weekly Implementation Status Report throughout the engagement
| Revenue Tier | Implementation Fee | Timeline |
|---|---|---|
| $0–$3M | $14,000 | 8 weeks |
| $3–$9M | $24,000 | 10–12 weeks |
| $10–$20M | $42,000 | 14–18 weeks |
Best for: Any brand going live on a new eCommerce platform that doesn't want to manage the vendor relationship themselves.
Post-Launch Optimization & Vendor Accountability
Most agencies disappear at go-live. We stay on.
The 30 days after launch are when most problems surface and most vendors become hard to reach. We run a structured post-launch window to catch what the implementation missed and start building toward revenue performance.
What you get:
- •30/60/90-day performance review with clear revenue benchmarks
- •Vendor SLA tracking and escalation support
- •UX and conversion review — are people buying, or just browsing?
- •GA4 and eCommerce tracking validation
- •Promo and discount logic review
- •Ongoing roadmap planning for feature rollout and platform optimization
- •Quarterly vendor strategy sessions
| Revenue Tier | Monthly Retainer | Term |
|---|---|---|
| $0–$3M | $2,500/month | 3–6 months |
| $3–$9M | $5,000/month | 6 months |
| $10–$20M | $7,000–$10,000/month | 6–12 months |
Best for: Brands that just launched and want structured accountability on vendor performance and revenue ramp.
What It Looks Like in Practice
What It Looks Like in Practice
A $[X]M [wine / spirits / beer / CPG] brand came to us [mid-implementation / pre-contract] on [platform name]. We stepped in as implementation lead, [specific action taken — e.g., renegotiated the timeline, caught a ShipCompliant misconfiguration before go-live, rebuilt the promo logic]. They launched [X weeks] later. In the first [90 days / 6 months]: [revenue result — dollars attributed, conversion rate, DTC revenue milestone, etc.].
The Math on Getting This Wrong
The Math on Getting This Wrong
A failed or delayed implementation doesn't just cost you the vendor fees. It costs you the revenue you were supposed to be making. A $3M beverage brand that misses its DTC launch by 8 weeks — or launches on a misconfigured platform — might recover that ground eventually. Or it might not. Bad promo logic, broken inventory sync, and out-of-compliance shipping rules aren't IT problems. They're revenue problems. A dedicated eCommerce project manager on staff runs $70,000–$90,000 loaded. They've probably never managed a Commerce7 implementation or negotiated with a 3PL over fulfillment SLAs. BFX's implementation oversight starts at $14,000 — for a team that has done this before, knows where the bodies are buried, and is accountable for the outcome. Getting this right the first time is cheaper than fixing it after launch.
Common Questions
Common Questions
The platform vendor says they handle implementation. Do I still need this?
The vendor’s job is to get the platform live. Our job is to make sure what goes live is right — right configuration, right integrations, right compliance, right revenue setup. Those are two different jobs. We’ve cleaned up more vendor-led implementations than we’ve prevented. You don’t want to be the one that needed cleaning up.
We’re already mid-implementation and things are off-track. Can you step in now?
Yes. That’s one of the most common ways we engage. We assess where things are, identify the gaps, and take over the project lead role from wherever you are. The sooner, the better — but mid-implementation is not too late.
What platforms do you work with?
Commerce7, CityHive, Bottlecapps, Mash Networks, Bottle Nexus, and adjacent tools in the beverage eCommerce stack — including POS systems, 3PLs, ShipCompliant, GA4, and email platforms. If you’re considering a platform not on this list, ask us. We’ll tell you honestly if it’s the right fit.
How long does a typical engagement run?
Implementation oversight is scoped to the timeline — 8 to 18 weeks depending on your revenue tier and complexity. Post-launch retainers typically run 3 to 12 months. Pre-selection advisory is a one-time engagement. Most clients who come in at Phase 1 end up working with us through Phase 3.
What do you need from us to make this work?
Access. Access to your vendor contacts, your current tech stack, your compliance docs, and your internal decision-maker. If we can’t get in the room when decisions are made, we can’t protect you in the room when decisions are made.
Tell us where you are.
Whether you haven't signed anything yet or you're three weeks into an implementation that's already off the rails — we'll tell you exactly what we'd do first.
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One conversation. No pitch deck. Just an honest look at where you are and what it's going to take.