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Work with BFX
Book a demo.
Pick a time. We will walk launch, retail media, and compliant paid — and what shelf velocity looks like when marketing runs.
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Work with BFX
Pick a time. We will walk launch, retail media, and compliant paid — and what shelf velocity looks like when marketing runs.
BFX helps RTD and canned cocktail brands navigate spirits-level advertising restrictions while building the email, paid, and retail marketing systems that scale.
Canned cocktails inherit alcohol ad rules and distributor economics — awareness alone does not keep you on the planogram.
High-ABV RTDs face the same Meta and Google rules as whiskey — age-gating, compliant copy, and policy-safe landing pages are infrastructure, not launch-week checkboxes.
Low-ABV SKUs may get different platform treatment; DTC still carries three-tier limits. Sorting that out before you build the stack saves months of takedowns and rework.
Planogram survival depends on retail performance. Brand campaigns and retail media cannot live in separate silos if distributors are watching velocity, not impressions.
RTD-compliant paid campaigns on Google and Meta — built around the compliance requirements that apply to your product's ABV, not defaulting to the most restrictive setup if you don't need it.
Learn moreLaunch flows, subscription programs, and retention sequences for RTD brands with a DTC component. We build the lifecycle infrastructure before launch — not after the first cohort churns.
Learn moreAdvertising on Instacart and retailer digital platforms to drive shelf velocity during launch windows and seasonal peaks. We coordinate retail media with your brand advertising so both are working toward the same outcome.
Learn moreDTC store setup on Shopify or CityHive for RTD brands building a direct channel. We handle the compliance framework, the purchase flow, and the marketing integration so the store is built to convert from day one.
Learn morePositioning in a category that's moving fast and getting crowded fast. Early brand clarity compounds — the RTD brands that define their niche now will be harder to displace later.
Learn moreRTD brand search, category discovery terms, and content that captures the consumer intent driving the category's growth. We build visibility while the search landscape is still developing.
Learn moreRTD sits in a compliance gray zone: some products face full spirits-level advertising restrictions, others have more latitude based on ABV. We evaluate your specific product at the start and build campaigns that maximize access while staying compliant — not defaulting to the most restricted setup because it's easier.
RTD success often depends on shelf velocity. We run retail media on Instacart and retailer digital networks to drive trial and repeat purchase at the point of sale — and we coordinate those campaigns with your brand advertising so both are working toward the same outcome.
RTD is a category where launch windows close fast. We build DTC stores, email infrastructure, and paid campaigns before your SKU hits shelves — not after. A product launch without marketing infrastructure is a missed window.
You're launching or growing in specific markets
Regional paid campaigns, retail media targeted to your distribution footprint, and DTC infrastructure built before you need it. Regional launches have narrow windows. We build the marketing to maximize the window — not catch up to it.
You're scaling nationally
Full-funnel paid programs built around the compliance requirements for your product's ABV, retail media across major platforms, and email infrastructure for the DTC component. We know what Meta and Google will approve for RTD — and we build to that, not the default worst case.
RTD compliance is real at every scale. We evaluate your specific product at the start and build programs that use every channel available to you — not just the safe ones.