Ads that pay for themselves. Not just run.

The most common reasons paid ads fail: tracking isn't set up correctly so you can't measure what's working, creative isn't being tested so fatigued ads run until the budget runs out, and nobody's watching bids closely enough to catch underperformers before they drain spend. BFX addresses all three from day one — measurement first, then strategy, then creative, then ongoing optimization. If your previous campaigns failed for a different reason, tell us on the call and we'll tell you honestly whether we can fix it.

That depends on your revenue goals, your margins, and your current organic baseline. We don't have a one-size answer. What we do have is a framework for figuring out the right number for your specific business — and we'll walk through it on the discovery call. What we won't do is tell you to spend more than makes sense just to increase our management fee.

We brief and direct the creative — angles, hooks, copy, format recommendations. For static assets, we can produce them or work with what you provide. For video, we need footage from you; we edit and format it for the platform. Creative direction is part of the engagement, not a separate line item you need to solve before we can start.

Realistically, 60–90 days to have meaningful performance data. The first 30 days are setup, pixel validation, and initial campaign launch. Days 30–60 are early optimization based on real data. By day 90, you have enough signal to know what's performing, what needs to change, and what the trajectory looks like. Anyone who promises results faster than that is optimizing for the pitch, not for your business.

Paid channels produce signal faster than organic — but 'faster' still means weeks, not days. The first month is campaign buildout, pixel validation, and initial data collection. Month two is where you start optimizing against real performance. By month three you have a statistically meaningful read on what's working. Cutting that short means making decisions on incomplete data. Three months is the minimum needed to run the program properly. After that, it's month-to-month.