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Book a demo.
Pick a time that works. We will walk through your channels, goals, and what revenue looks like if marketing actually runs.
Book a DemoLoading...
Pick a time that works. We will walk through your channels, goals, and what revenue looks like if marketing actually runs.
Book a DemoGetting authorized is only step one. Staying on shelf takes velocity, and velocity takes disciplined retail media execution tied to ROAS and cases moved.
Instacart, Walmart Connect, and retailer media managed with ROAS and cases moved — not activity reports.
Campaign structure, bid logic, and SKU prioritization aligned to the doors that matter — with blended ROAS reporting.
Instacart, Walmart Connect, and DSP workflows managed without you learning a new portal every quarter.
Promo windows, seasonal pushes, and account resets handled before velocity slips — not after the buyer calls.
BFX allowed us to enter the digital commerce world faster and more effectively than I imagined was possible. We were incredibly lucky to find Brian Feener and BFX Commerce.
Co-Founder, Cardinal Spirits
Retail media that moves cases is not self-serve spend — it is disciplined execution tied to velocity, ROAS, and the retailers you actually need to win.
Instacart, Walmart Connect, Target Roundel, and Kroger Precision Marketing each behave differently — we know which campaign types build trial and which burn spend while looking productive.
We read scan data and platform signals in context — the difference between a number that looks good and one that signals a real reorder.
Manual bidding, daily optimization, and budget moves tied to shelf velocity — we also know when not to spend, and that is not a skill most platforms want you to develop.
We also know when not to spend. That is not a skill most platforms want you to develop.
We work inside the retail media and data sources beverage and CPG brands depend on — with spend tied to shelf velocity from day one.
Platforms we manage
Core retail media surfaces — not a closed list.
Retail media fails when bidding, budgets, and reporting are treated as set-and-forget. We run the channel with velocity and ROAS as the standard.
Sponsored search, display, and shoppable formats structured by retailer, SKU priority, and margin — not generic self-serve defaults.
Daily in-platform optimization with competitive checks — not autopilot spend that looks active but does not move cases.
Reporting aligned to shelf velocity and attributable outcomes — not impressions that nobody acts on.
The same team plans and executes — you review before anything goes live, with direct access to the people running the account.
Sponsored search, display, and shoppable formats structured by retailer, SKU priority, and margin — not generic self-serve defaults.
You shouldn't need to hire retail media specialists to compete on shelf and screen.
Run retail media across the platforms that move your SKUs.
Improve ROAS with bidding frameworks tuned to your assortment.
Build full-funnel retail media mixes across search, display, and shoppable.
Keep budgets pacing and reallocating toward what is actually selling.
Improve active campaigns every day — not just at month-end review.
See ROAS and sell-through aligned to the sales signals that matter.
Get prioritized moves each month instead of reactive firefighting.
Add specialist retail media bench strength without adding headcount.
Tell us where you are today — we'll scope the right program on a call.
Fair. Most models separate strategy from execution, then report activity instead of business movement. At BFX, the same team plans and executes, you review before anything goes live, and performance is measured in velocity and ROAS, not impressions.
That is common. Self-serve platforms are designed to make spending easy, not optimization rigorous. Manual bidding with competitive intelligence, SKU prioritization, and daily adjustments is a different operation.
Early efficiency signals usually show in the first 2-4 weeks once campaigns are structured correctly. Meaningful velocity trends usually need 6-12 weeks, depending on baseline demand, pricing, inventory position, and retailer traffic.
Access to your retail media accounts, product and margin priorities, current trade calendar, inventory guardrails, and one decision-maker for approvals. We do the heavy lifting once access and priorities are clear.