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Services / Retail Media
You got the doors. Now move units.
Getting authorized is only step one. Staying on shelf takes velocity, and velocity takes disciplined retail media execution tied to ROAS and cases moved.
Show us your shelf position ->
Fluency you should not have to explain
Instacart, Walmart Connect, Target Roundel, Kroger Precision Marketing, and Amazon all behave differently under pressure.
We run manual bidding vs. platform automation based on margin and competitor activity.
We manage sponsored search, display, and shoppable placements with digital shelf and scan data in the loop.
Every decision ties back to sell-through, on-shelf availability, and ROAS.
If this sounds familiar, this page is for you
You got listed. Product is not moving fast enough.
You tried self-serve ads and spent money without clear lift.
Your distributor is asking about velocity and you do not have a clean answer.
You are busy running the business and cannot add headcount to troubleshoot retail platforms.
You need this handled without another learning curve.
What handled looks like
Campaigns are live, bids are managed daily, and budgets move where they produce velocity.
Branded and non-branded spend are balanced to protect margin while keeping your digital shelf visible.
You get clear reporting on ROAS, attributed retail revenue, and cases moved by platform.
You stop wondering whether spend is working because the numbers are visible and explained.
Proof placeholder
A mid-sized beverage brand came to us after flat sell-through in key retail doors. We took over retail media across Instacart and Walmart Connect. 90 days later: measurable velocity lift in priority SKUs and improved blended ROAS.
How BFX works
Strategic operators, not strategic advisors. We don't hand you a roadmap and wish you luck. We build the road.
The same team that sets the plan is the team in-platform making bid and budget decisions every day.
Nothing goes live without your review and approval.
We run AI-assisted retail media workflows across research, build, optimization, and reporting so a senior lean team can operate faster and deeper without adding management layers.
What's Included
| Capability | Standard $2,500/month management fee Outcome-focused retail media execution without adding headcount. Best for: brands that need consistent velocity and clear ROAS with one focused operating team. | Custom Quoted based on scope Multi-retailer operation built for scale and complexity. Best for: teams managing broad SKU catalogs, retailer complexity, or rapid expansion. |
|---|---|---|
| Platform coverage | Up to 3 retail media platforms | Open-ended platform coverage |
| Bid strategy | Manual bidding with competitive checks | Advanced manual bidding frameworks across brands, SKUs, and markets |
| Campaign types | Sponsored search, display, shoppable display | Full-funnel retail media mix with custom campaign architecture |
| Spend management | Weekly budget pacing and reallocations | Continuous budget orchestration across platforms and priorities |
| Optimization cadence | Daily in-platform optimization on active campaigns | Expanded daily optimization with deeper segmentation and testing |
| Reporting cadence | Weekly snapshot plus monthly business review | Custom reporting cadence with stakeholder-ready rollups |
| Velocity and ROAS tracking | Platform and sales signal alignment for attributable outcomes | Advanced attribution views with deeper retailer and SKU analysis |
| Campaign architecture depth | Core campaign structure by retailer and SKU priority | Open-ended architecture by geo, audience, and assortment strategy |
| Strategic recommendations | Monthly action plan with prioritized moves | Ongoing strategic planning integrated into operating rhythm |
| Account support model | Specialist operator team with direct communication | Expanded specialist coverage with open-ended operating support |
Cost reframe
A retail media or trade marketing manager usually costs $65K-$75K salary, closer to about $85K loaded after taxes, benefits, and overhead.
That is roughly $7,083 per month for one person, without established platform relationships, daily optimization infrastructure, or AI tooling.
BFX starts at $2,500 per month and includes a specialist team, manual bidding built on competitive intelligence, and reporting tied directly to shelf velocity and ROAS.
FAQs
Objection FAQ
We work with beverage brands at an inflection point — when growth demands more structure.
Fair. Most models separate strategy from execution, then report activity instead of business movement. At BFX, the same team plans and executes, you review before anything goes live, and performance is measured in velocity and ROAS, not impressions.
Tell us where your shelf velocity is stuck.
We will tell you exactly what we would change first.
Show us your current shelf position ->