Retail Media

You got the doors. Now move units.

Getting authorized is only step one. Staying on shelf takes velocity, and velocity takes disciplined retail media execution tied to ROAS and cases moved.

Show us your shelf position →

What you get back

Shelf velocity. Measured clearly.

Instacart, Walmart Connect, and retailer media managed with ROAS and cases moved — not activity reports.

National retail shelf — retail media driving priority SKU velocity

Velocity lift you can tie to spend

Campaign structure, bid logic, and SKU prioritization aligned to the doors that matter — with blended ROAS reporting.

RTD and canned cocktails on shelf — retail media for high-velocity categories

Built for how retailers actually buy media

Instacart, Walmart Connect, and DSP workflows managed without you learning a new portal every quarter.

Local retail context — regional velocity and account-specific execution

Optimization on retail cadence

Promo windows, seasonal pushes, and account resets handled before velocity slips — not after the buyer calls.

BFX allowed us to enter the digital commerce world faster and more effectively than I imagined was possible. We were incredibly lucky to find Brian Feener and BFX Commerce.

Adam Quirk

Co-Founder, Cardinal Spirits

Built for beverage

We know how these platforms behave when the budget is real.

Retail media that moves cases is not self-serve spend — it is disciplined execution tied to velocity, ROAS, and the retailers you actually need to win.

Retailer expertise
Instacart, Walmart Connect, Target Roundel, and Kroger Precision Marketing each behave differently — we know which campaign types build trial and which burn spend while looking productive.
Velocity expertise
We read scan data and platform signals in context — the difference between a number that looks good and one that signals a real reorder.
Spend discipline
Manual bidding, daily optimization, and budget moves tied to shelf velocity — we also know when not to spend, and that is not a skill most platforms want you to develop.

We also know when not to spend. That is not a skill most platforms want you to develop.

Platforms & tools

The platforms your business already runs on

We work inside the retail media and data sources beverage and CPG brands depend on — with spend tied to shelf velocity from day one.

Platforms we manage

Core retail media surfaces — not a closed list.

Instacart Ads
Walmart Connect
Target Roundel
Kroger Precision Marketing
Amazon Ads
Circana

How we deliver

Four jobs off your plate.

Retail media fails when bidding, budgets, and reporting are treated as set-and-forget. We run the channel with velocity and ROAS as the standard.

Sponsored search, display, and shoppable formats structured by retailer, SKU priority, and margin — not generic self-serve defaults.

Campaign structure by retailer and SKU priority
Sponsored search, display, and shoppable display coverage
Budget pacing and weekly reallocations
Platform coverage scaled to your assortment and markets

Daily in-platform optimization with competitive checks — not autopilot spend that looks active but does not move cases.

Manual bidding with competitive intelligence
Daily optimization on active campaigns
SKU prioritization tied to margin and inventory
Spend cuts on underperformers before month-end surprises

Reporting aligned to shelf velocity and attributable outcomes — not impressions that nobody acts on.

Weekly snapshots plus monthly business reviews
ROAS and velocity tracking tied to platform and sales signals
Stakeholder-ready rollups at higher tiers
Clear recommendations on what to scale, cut, or test next

The same team plans and executes — you review before anything goes live, with direct access to the people running the account.

Account access setup and trade calendar alignment
Inventory guardrails built into campaign decisions
Direct communication — no account manager layer
Strategic recommendations integrated into operating rhythm

Campaign architecture

Sponsored search, display, and shoppable formats structured by retailer, SKU priority, and margin — not generic self-serve defaults.

Campaign structure by retailer and SKU priority
Sponsored search, display, and shoppable display coverage
Budget pacing and weekly reallocations
Platform coverage scaled to your assortment and markets

Pricing

What's Included

Standard

$2,500/month management fee

Outcome-focused retail media execution without adding headcount.

Best for: brands that need consistent velocity and clear ROAS with one focused operating team.

Custom

Quoted based on scope

Multi-retailer operation built for scale and complexity.

Best for: teams managing broad SKU catalogs, retailer complexity, or rapid expansion.

Platform coverage

Standard: Up to 3 retail media platforms
Custom: Open-ended platform coverage

Bid strategy

Standard: Manual bidding with competitive checks
Custom: Advanced manual bidding frameworks across brands, SKUs, and markets

Campaign types

Standard: Sponsored search, display, shoppable display
Custom: Full-funnel retail media mix with custom campaign architecture

Spend management

Standard: Weekly budget pacing and reallocations
Custom: Continuous budget orchestration across platforms and priorities

Optimization cadence

Standard: Daily in-platform optimization on active campaigns
Custom: Expanded daily optimization with deeper segmentation and testing

Reporting cadence

Standard: Weekly snapshot plus monthly business review
Custom: Custom reporting cadence with stakeholder-ready rollups

Velocity and ROAS tracking

Standard: Platform and sales signal alignment for attributable outcomes
Custom: Advanced attribution views with deeper retailer and SKU analysis

Campaign architecture depth

Standard: Core campaign structure by retailer and SKU priority
Custom: Open-ended architecture by geo, audience, and assortment strategy

Strategic recommendations

Standard: Monthly action plan with prioritized moves
Custom: Ongoing strategic planning integrated into operating rhythm

Account support model

Standard: Specialist operator team with direct communication
Custom: Expanded specialist coverage with open-ended operating support

Capability	Standard $2,500/month management fee Outcome-focused retail media execution without adding headcount. Best for: brands that need consistent velocity and clear ROAS with one focused operating team.	Custom Quoted based on scope Multi-retailer operation built for scale and complexity. Best for: teams managing broad SKU catalogs, retailer complexity, or rapid expansion.
Platform coverage	Up to 3 retail media platforms	Open-ended platform coverage
Bid strategy	Manual bidding with competitive checks	Advanced manual bidding frameworks across brands, SKUs, and markets
Campaign types	Sponsored search, display, shoppable display	Full-funnel retail media mix with custom campaign architecture
Spend management	Weekly budget pacing and reallocations	Continuous budget orchestration across platforms and priorities
Optimization cadence	Daily in-platform optimization on active campaigns	Expanded daily optimization with deeper segmentation and testing
Reporting cadence	Weekly snapshot plus monthly business review	Custom reporting cadence with stakeholder-ready rollups
Velocity and ROAS tracking	Platform and sales signal alignment for attributable outcomes	Advanced attribution views with deeper retailer and SKU analysis
Campaign architecture depth	Core campaign structure by retailer and SKU priority	Open-ended architecture by geo, audience, and assortment strategy
Strategic recommendations	Monthly action plan with prioritized moves	Ongoing strategic planning integrated into operating rhythm
Account support model	Specialist operator team with direct communication	Expanded specialist coverage with open-ended operating support

FAQs

Objection FAQ

Fair. Most models separate strategy from execution, then report activity instead of business movement. At BFX, the same team plans and executes, you review before anything goes live, and performance is measured in velocity and ROAS, not impressions.

That is common. Self-serve platforms are designed to make spending easy, not optimization rigorous. Manual bidding with competitive intelligence, SKU prioritization, and daily adjustments is a different operation.

Early efficiency signals usually show in the first 2-4 weeks once campaigns are structured correctly. Meaningful velocity trends usually need 6-12 weeks, depending on baseline demand, pricing, inventory position, and retailer traffic.

Access to your retail media accounts, product and margin priorities, current trade calendar, inventory guardrails, and one decision-maker for approvals. We do the heavy lifting once access and priorities are clear.