David Bruce Winery
Traditional Marketing Meets Bold Creative for a Heritage California Winery
The Brand — Santa Cruz Mountains Winery David Bruce Winery has been producing distinctive Pinot Noir and Chardonnay in the Santa Cruz Mountains since 1964. With decades of winemaking heritage, they needed a marketing partner that could honor their tradition while pushing creative boundaries to reach new audiences.
The Challenge
The winery's marketing efforts spanned traditional tactics and ambitious campaigns, but lacked consistency. Instagram, the website, and packaging each told a different story. This fragmented presence was eroding trust and making the brand feel smaller than it deserved to be.
Brian and the team at BFX are true professionals. Brian has a remarkable ability to meet clients where they are, building workflows that make collaboration seamless and clear. His team has helped us execute everything from traditional marketing efforts for our wine brand to bold campaigns that push creative boundaries. His willingness to embrace ambitious ideas, and his ability to bring them to life, is first rate.
Cody Ewers
Vice President, David Bruce Winery
Client Goals
Unified Brand Voice — Align Instagram, website, and packaging so every touchpoint tells the same story about a 60-year heritage.
Bold Creative Execution — Push ambitious campaigns while preserving the authenticity of a Santa Cruz Mountains winery.
Cross-Channel Growth — Connect traditional marketing with digital channels that drive measurable DTC and awareness results.
Seamless Collaboration — Build workflows that make working with an external team feel like an extension of the internal staff.
Key Services Provided
Cohesive messaging and visual identity across digital and physical touchpoints.
Campaign cadence, segmentation, and creative built for regulated beverage brands — with reporting tied to revenue.
Ambitious creative campaigns that pushed boundaries while staying true to the brand.
Structured paid search and social programs with conversion tracking, creative testing, and weekly optimization.
Brand, creative, email, and paid ran as one integrated program — same team, same narrative, same accountability.
Project Solutions
BFX Commerce stepped in to unify the brand narrative across all touchpoints. We developed workflows that made collaboration seamless, from traditional marketing efforts for their wine brand to bold campaigns that pushed creative boundaries. Our team helped execute everything with a focus on maintaining brand integrity while driving measurable growth.
Outcomes & Impact
60 yr
Heritage, modernized for DTC
4 channels
Brand, email, creative & paid
Unified
Cross-channel brand voice
Bold
Campaign execution at scale