1. Invest in email authentication
Authentication is a method of verifying that the email you are sending comes from who it says it does. It helps email service providers (ESPs) validate your emails and make sure they’re not being spoofed or sent by hackers trying to send out malicious messages.
2. Make sure your email list is up to date
Email deliverability depends on having accurate email addresses in your email list. Removing email addresses that no longer exist, or have incorrect information can help increase email deliverability.
3. Use double opt-in for email subscribers
Double opt-in or confirmed opt-in helps you ensure that people who sign up for your email list are genuinely interested in receiving email from you. This is beneficial not just for email deliverability, but also for building a better email list of engaged subscribers.
4. Avoid email spoofing
Spoofing is when someone impersonates another user to send out malicious content or spam emails. It’s important to protect your email accounts from spoofing by using different email authentication methods.
5. Monitor your email sending reputation
Your email sending and delivery rate can be affected by a variety of factors, including email content, frequency and list hygiene. Monitor your email metrics regularly to ensure that everything is running smoothly and that they’re not negatively impacting deliverability.
6. Design email messages that are optimized for email deliverability
Make sure that email subject lines, sender names, and email content is optimized to increase email deliverability rates. Pay attention to things like design, HTML coding, and text formatting when constructing your emails.
7. Segment email lists based on user preferences
Creating email lists with subscribers who are interested in certain topics or types of content can help increase email deliverability rates. Segmenting email lists allows you to send targeted content to users, which increases the relevance and engagement of email messages.
8. Avoid using words and phrases that may trigger spam filters
Spam filters are designed to identify and filter out email content that appears to be spammy. Be sure to avoid words and phrases in email messages that can trigger these filters, as they could lead to your email being blocked or marked as spam.
9. Send email from dedicated IPs
A dedicated IP can help improve email deliverability by ensuring that the reputation of your email sending is not impacted by other email senders using the same email addresses or IPs.
10. Monitor email bounces and unsubscribes
People may choose to unsubscribe from your emails or email messages may bounce due to invalid email addresses, so it’s important to regularly monitor these metrics to make sure that they don’t negatively.
By utilizing email marketing effectively, and following these 10 proven tips for email deliverability, you can ensure that you're reaching your target audience and having a successful email campaign. Start with the easy ones first, track your progress and soon email deliverability will become second nature.
