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Unlock new opportunities for beverage brands with Flaviar and Speakeasy's merger, offering enhanced eCommerce solutions.
The way people buy alcohol is changing fast. More and more customers are shopping online instead of visiting stores. As this shift continues, two major names are making headlines: Flaviar and Speakeasy Company. Flaviar, a direct-to-consumer alcohol platform, has just acquired Speakeasy, an eCommerce company known for helping premium alcohol brands sell directly to customers.
This news is a big deal for beverage brands—especially those looking to grow their digital presence. Why? Because the combined power of Flaviar’s reach and Speakeasy’s tools can open new doors for online growth, sales, and customer connection.
At BFX Commerce, we work with beverage companies every day. We help brands sell more, grow faster, and connect better with their audiences. In this article, we’ll break down what this merger means and how we can help you take advantage of the moment.
Let’s start with the basics. Flaviar is known for selling premium spirits directly to consumers. Over the years, they’ve grown by acquiring smart partners like:
Now they’ve added Speakeasy, a company that helps brands set up and run eCommerce stores. Speakeasy is popular with small and mid-sized alcohol brands that want to sell online without managing their own warehouses or shipping systems. They’ve built a strong reputation for creating brand-forward experiences, including:
By joining forces, Flaviar and Speakeasy now offer a full suite of tools. They combine direct-to-consumer sales, retail compliance, fulfillment, and marketing into one powerful platform.
If you're a wine, spirits, or ready-to-drink (RTD) brand, this is a moment worth paying attention to. Here’s why:
Brands now have two options:
This hybrid model means you don’t have to rely solely on one type of system. It allows brands to cut costs, speed up delivery, and better manage inventory. That’s especially helpful if you want to sell in multiple states or have different product lines with different needs.
Flaviar reaches a large group of customers directly through its platform. With access to Wine-Searcher’s data—over 20 million product listings—brands can now show up where customers are already searching. That means more eyes on your product, more clicks to your website, and more chances to make a sale.
Speakeasy is known for creating experiences that feel premium. Their packaging, shipping speed, and thoughtful branding can help small brands punch above their weight. Now, that experience is paired with Flaviar’s reach and technology—giving customers more reasons to buy again and again.
Even with these new tools, you need a plan. Simply having access to a warehouse or a product page isn’t enough. To compete online, your brand needs a clear strategy, the right tools, and an expert guide. That’s where BFX Commerce comes in.
We help alcohol brands grow in the digital world. From website design to SEO to email automation, we make sure your brand shows up—and stands out. Here’s how we can help:
Your website is your digital storefront. If it’s slow, hard to navigate, or doesn’t work on mobile, you’re losing sales. We build fast, modern sites that reflect your brand and guide users to buy. Whether you use Shopify, WordPress, or a custom platform, we make it work smoothly.
Email is still one of the best ways to build customer relationships. We set up email systems that work automatically—welcoming new subscribers, reminding people about their abandoned carts, and re-engaging past buyers with special offers.
These emails aren’t just pretty—they’re designed to drive revenue on autopilot.
Not all customers are the same. Some are buying gifts, some want to explore new flavors, and some just want a great deal. We help you understand your audience using data from platforms like Wine-Searcher and your own sales. Then, we build personas that guide all your marketing decisions.
When you know who you’re talking to, it’s much easier to create content and ads that convert.
We design ad campaigns that reach new customers and bring them back again. Whether you want to focus on Google search, Instagram ads, or retargeting, we build ads that are clear, compelling, and cost-effective. We handle all the strategy and testing so you can focus on growing your brand.
A landing page is where your ads or emails send people. If that page doesn’t make the sale, your whole campaign fails. We build and refine landing pages to be clear, fast, and focused on conversion. Whether it’s a special product release or a holiday offer, we make sure each page performs.
Want your brand to show up on Google when people search for "best gin under $40" or "organic California wine"? That’s SEO. We help you show up more often—and in the right places.
We also set up custom analytics dashboards so you can see what’s working. These dashboards track sales, traffic, and customer behavior in real time, helping you adjust and improve every week.
Let’s say you run a small distillery in Oregon. You join the Flaviar network after the Speakeasy deal. Here’s what happens next with BFX Commerce:
The result? You start growing faster—with fewer headaches.
The Flaviar-Speakeasy merger is big news for alcohol brands. It gives you more options, more tools, and more reach. But tools alone won’t grow your business. You need a partner who knows how to use them.
That’s what BFX Commerce is here for.
Whether you’re just starting out or looking to grow fast, we help you build smarter systems, launch better campaigns, and sell more online. If you’re a beverage brand looking to win in this new eCommerce world, we’d love to help.
Reach out to BFX Commerce today and let’s talk about how we can help your brand grow.
Written by
Brian Feener
Senior strategist and founder for BFX Commerce.
Let's talk about what a real marketing program looks like for your brand.
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