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Work / SoNo 1420
SoNo 1420
Digital marketing for an award-winning Connecticut craft distillery
Overview
The Brand — SoNo 1420 SoNo 1420 is an award-winning craft distillery in South Norwalk, Connecticut—whiskey, vodka, liqueurs, and a busy tasting-room business. Competing for attention in spirits means the digital side has to work as hard as the product: clear offers, reliable ecommerce paths, and campaigns that actually ship on time. The Work — What BFX Focused On We supported SoNo 1420 with execution across email, web, and paid media—so promotions, releases, and tasting-room traffic drivers stayed consistent, measurable, and tied back to revenue—not last-minute guesswork.
Services We Provided
Project Highlights
A cadence that matches retail and DTC
Email and campaign rhythm aligned to releases, events, and tasting-room hours—so marketing keeps pace with how the business actually runs.
Web and funnel clarity for spirits buyers
Tighter messaging and key paths for discovery, compliance-age gating, and purchase—less friction between interest and checkout.
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