SoNo 1420
Digital marketing for an award-winning Connecticut craft distillery
The Brand — SoNo 1420 SoNo 1420 is an award-winning craft distillery in South Norwalk, Connecticut—whiskey, vodka, liqueurs, and a busy tasting-room business. Competing for attention in spirits means the digital side has to work as hard as the product: clear offers, reliable ecommerce paths, and campaigns that actually ship on time. The Work — What BFX Focused On We supported SoNo 1420 with execution across email, web, and paid media—so promotions, releases, and tasting-room traffic drivers stayed consistent, measurable, and tied back to revenue—not last-minute guesswork.
The Challenge
Email and campaign rhythm aligned to releases, events, and tasting-room hours—so marketing keeps pace with how the business actually runs.
Tighter messaging and key paths for discovery, compliance-age gating, and purchase—less friction between interest and checkout.
Client Goals
DTC & Tasting Room — Align digital campaigns with releases, events, and tasting-room traffic drivers on a reliable cadence.
Funnel Clarity — Tighten discovery, compliance-age gating, and purchase paths for regulated spirits buyers.
Release-Ready Marketing — Keep promotions and paid programs shipping on time — not reactive guesswork before a drop.
Key Services Provided
Campaign cadence, segmentation, and creative built for regulated beverage brands — with reporting tied to revenue.
Ongoing site ops, merchandising, and vendor coordination so the team is not babysitting the platform.
Structured paid search and social programs with conversion tracking, creative testing, and weekly optimization.
3 services executed on one cadence — shared reporting and direct access to the team doing the work.
Outcomes & Impact
DTC
Release-aligned campaigns
Spirits
Compliance-aware funnel
3 channels
Email, web & paid unified
CT
Tasting-room & ecommerce