D'Agostino Wine
Learn how we helped an established wine brand drive sales with a premium DTC experience for young, affluent consumers.
D'Agostino Wine had developed a reputation for importing high-quality, Italian wine to customers based in the states. However, their digital presence was not connecting with consumers, and Greg D'Agostino decided to ask us to help position the brand and drive online growth.
The Challenge
While D'Agostino Wine were well known locally and within industry circles, there was massive potential for targeting a younger and more affluent audience.
Their existing digital experience wasn't delivering a premium direct-to-consumer journey — brand recognition lagged online, and conversion paths weren't keeping pace with how their audience actually buys wine.
In addition to this, their order fulfillment technology was outdated, creating bottlenecks that limited growth potential and could have caused issues that hurt their brand.
When Greg first spoke to us, he needed a true DTC experience backed by technology that would enable D'Agostino Wine to grow without putting pressure on a small, growing business.
Brian's demeanor, ability to translate complex issues into easy-to-understand language, and his willingness to go along on the journey made the experience seamless, educational, and a great value.
Greg D'Agostino
Founder, D'Agostino Wine
Client Goals
Premium DTC Experience — Deliver a direct-to-consumer journey that matches the quality of the wine and appeals to younger, affluent buyers.
Fulfillment Without Headcount — Increase order capacity and automate manual fulfillment steps so growth does not require proportional hiring.
Email Revenue Engine — Build an engaged list and campaign framework that drives repeat orders — not one-time site traffic.
Brand for a New Audience — Refresh positioning and guidelines to reach consumers beyond the established tri-state reputation.
Key Services Provided
Increase sales 3x by sending marketing campaigns to a new email list of engaged leads.
Target a new consumer audience through a new website and brand strategy.
New DTC builds and integrations scoped for beverage compliance, fulfillment, and long-term maintainability.
Web development, email, and brand strategy shipped as one program — site, automation, and guidelines aligned from day one.
Project Solutions
We collaborated with Greg to develop a customized digital solution that would position D'Agostino Wine for growth.
A new website was created that delivered a premium brand experience, not only increasing the conversion rate of D'Agostino Wine's online sales but also encouraging repeat orders. The website also leveraged Shopify's technology to eliminate issues in the fulfillment pipeline and automate processes that had been manual before, freeing up staff to concentrate on the core business.
An email marketing solution was developed that enabled users to fully track their orders, freeing staff from having to deal with customer queries, while building a mailing list of engaged customers that could be targeted in future marketing campaigns.
A dashboard was built so that the team could track sales figures in real-time and measure the success of their promotional efforts.
We also developed D'Agostino Wine brand guidelines to help them target a younger consumer audience, along with a framework that enabled them to market to secondary target audiences, such as retailers.
Outcomes & Impact
3×
Sales lift from email campaigns
Shopify
Automated fulfillment pipeline
Premium
DTC brand experience launched
Real-time
Analytics dashboard for the team