Barton & Guestier USA
A consistent digital system built to drive revenue
The Brand — Barton & Guestier USA Barton & Guestier USA needed a digital marketing system that didn’t rely on last-minute campaigns and guesswork. The goal was simple: build consistency across channels and tie every activity back to revenue. The Work — What BFX Focused On We supported Barton & Guestier USA with strategy and execution across email, web, and paid media—so campaigns launched on time, performance was measured clearly, and improvements were made continuously.
The Challenge
A repeatable channel cadence for email and campaigns, so results don’t stall between launches.
Clear performance tracking to understand what drives revenue (not just clicks).
Client Goals
Channel Consistency — Replace last-minute campaigns with a repeatable cadence across email, web, and paid media.
Revenue Accountability — Tie every activity to measurable performance — not vanity metrics that stall between launches.
Operational Relief — Give the internal team a marketing department without adding headcount or account-manager layers.
Key Services Provided
Campaign cadence, segmentation, and creative built for regulated beverage brands — with reporting tied to revenue.
Ongoing site ops, merchandising, and vendor coordination so the team is not babysitting the platform.
Structured paid search and social programs with conversion tracking, creative testing, and weekly optimization.
3 services executed on one cadence — shared reporting and direct access to the team doing the work.
Outcomes & Impact
3 channels
Email, web & paid unified
Revenue
Performance tied to outcomes
Consistent
Campaign cadence established
National
Wine portfolio coverage